Bonjour, I’m Arthur Griffoul, and this is my real homie Nesta—loyal companion and Soif’s unofficial mascot. I was born in Arles, in the South of France, surrounded by the vineyards of the Rhône, Provence, and Languedoc. That early connection to wine led me to become a certified sommelier in 2016, after working a few harvests in the South.

I trained at the Michelin-starred Oustau de Baumanière, then moved to Aotearoa in 2018 to work with Hans Herzog, followed by five years managing the wine programme at Scotch Wine Bar in Blenheim—named New Zealand’s Best Wine Experience by Cuisine Magazine in 2022.

After stepping away from hospitality to reconnect with the land at Cobden Farm in the Awatere, I felt inspired to create something new: Soif Wine Shop. Marlborough, New Zealand’s wine capital, needed a place fully dedicated to wine—where people could feel welcome, curious, and informed.

At Soif, I showcase wines with integrity—crafted by independent producers who value sustainability and authenticity. Whether you’re just beginning your wine journey or deep into it, my goal is to help you discover something real, memorable, and delicious.

Drop in, have a chat, and let’s share a glass.